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LG OLED77C16LA 77″ Smart 4K Ultra UHD OLED TV with Google Assistant & Amazon Alexa
Powered by the advanced Gen4 AI processor the new OLED evo technology automatically detects and optimises the content you are watching for the ultimate picture and sound experience.
Available on back-order
Light up your world with Self-Lit Pixels
LG OLED is the pinnacle of TV experience. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.
What makes OLED unlike anything else?
The answer is self-lit pixels. A self-luminous display technology that gives you the ultimate viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.
SELF-LIT PiXELS. 100 million reasons to love OLED.
When it comes to picture quality, OLED beats LED hands down. That’s because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details. The result is a viewing experience like no other.
OLED puts LED in the shade.
Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn’t matter how many thousands of backlights they have, LED TVs will still be in OLED’s shadow.
100% Colour Fidelity
OLED passes with flying colours
Renowned global testing agency Intertek has confirmed that LG OLED displays have 100% colour fidelity. This means that the colours you see on the screen closely match the colours of the original image. So everything you watch looks as the creator intended.
OLED Design. Slim design for more stylish space
If you’re looking for the pinnacle of TV experience, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It’s everything you want a TV to be.
LG OLED TV. A view found nowhere else.
LG OLED TV’s world-leading technology becomes even more incredible when you experience the unimaginably thin and light design. Your OLED TV will merge seamlessly and elegantly into any room of your home, enabling the brilliance of OLED wherever you want it.
OLED Cinema. Sharp picture for more immersive movie.
LG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures, crystal-clear sound and perfect black levels deliver movies as the director intended.
|Dimensions||172.3 × 102.3 × 26.9 cm|